Management
Carolina Pietyra is the director of the Kraków Festival Office (KBF). For over twenty years, KBF has been organising flagship municipal festivals including the Film Music Festival, Sacrum Profanum, Misteria Paschalia, Conrad Festival and Miłosz Festival. Additionally, KBF implements emblematic events such as the Wianki Music Festival, coordinates the Kraków UNESCO City of Literature and Kraków Film Commission programmes, and publishes cultural media including “Karnet” (monthly magazine and online portal), “Kraków Culture” (annual) and “Czas Literatury” (literary quarterly).
As well as developing these brands, Carolina founded FestForum – a network of festival organisers across Poland. Since 2023, KBF has also been coordinating community and cultural activities of the Wesoła creative quarter, where Carolina develops and leads participative processes as part of the revitalisation of the district following the principles of placemaking. Also in 2023, Carolina founded the Design Pharmacy in Wesoła, bringing together design circles and serving as a space for Kraków’s residents to develop their design skills and knowledge.
Carolina has extensive experience in developing strategies and service design. She is a specialist in change management, innovation design, developing organisational culture, managing user experiences and developing digital marketing tools. She has supported the development of many institutions and companies having worked with Credit Agricole, Danone, Michelin, Capgemini, the Tatra National Park, the National Bank of Poland, UNICEF, the Kraków City Office and the Marshal’s Office of the Małopolska Voivodeship. She specialises in design methodologies focused on people, in particular ethnographic research, co-creation and prototyping.
Carolina is a member of the boards of the Kraków Tourism Alliance, the Potocki Palace Gallery and the Humanities Department of the AGH University of Kraków, lecturer at AGH, executive director of the Conrad Festival, and regular speaker at conferences and congresses including the Cities Forum, Open Eyes Economy Summit and Placemaking Europe. She also hosts KBF’s podcast examining culture from Kraków’s perspective.
Historian, social activist, Plenipotentiary of the Mayor of Kraków for Equality Policy (2021–2024), and City Councilor of Kraków (2018–2020). Since 2021, she has also served as the external Ethics Officer at the Stanisław Wyspiański Academy of Theatre Arts in Kraków. She is the initiator of projects such as “Krakowianki: The Power of the City”, the “Krakowianki Month” Festival, the Kazimiera Bujwidowa Award, and the “Education for All” program. She co-created the first Gender Equality Plan in the history of Polish local government.
Co-founder and Vice-President of the “Hundred Years of Women’s Voice” Association (2017–2020), she organized nationwide celebrations marking the centenary of women’s suffrage in Poland and launched the “Independent Women’s Culture” campaign. She is a graduate of the French Ministry of Foreign Affairs’ Future Leaders Invitation Program (PIPA), and a fellow of Humanity in Action and the Advanced Leadership Program for Top Talents. She sits on the Board of the Autonomia Foundation and the Program Council of the Share the Care Foundation.
At KBF, she oversees the Literature Department, Events in KBF’s Own Venues, Interdisciplinary Projects, and the Krakow Film Commission – all within the integrated Programming and Production Department.
Graduate of the AGH University of Science and Technology. He has been working with the KBF since 2002. In that time, he has worked on creating many new KBF projects from scratch. He is responsible for coordinating the planning and accounting of the KBF budget.
He deals with studies and analyses concerning all aspects of the institution’s functioning. He supervises internal financial and legal processes of the KBF, as well as obtaining external funding. He controls the internal office service and issues related to human resources management.
A graduate in political science from the Pedagogical University of Krakow, with a particular focus on place marketing. She has been with KBF since 2010.
Graduate from the Jagiellonian University with 16 years of professional experience in the FMCG industry specialising in accounting, finance and internal audits. Working at KBF since 2019, she has been serving as Acting Head Accountant since April 2022.
A graduate in American Studies and in Management in Public and Civic Institutions at the Jagiellonian University. Co-creator of communication and marketing strategies. A manager with experience in information management, public relations, media relations, crisis communication, and personal branding. Specialist in brand and institutional communication.
Former Head of the Public Relations Department, and earlier of the Communication Department at the Krakow Festival Office, with which she has been associated since 2015. She enjoys pilates with elements of ballet and values rationalism and the power of calm.
Our partners
Miasto Kraków
Unia Europejska
