Carolina Pietyra Director of KBF tel:. 12 354 25 00

She studied psychology at the Jagiellonian University, as well as media and popular culture sociology at Andrzej Frycz Modrzewski Krakow University.   Her areas of expertise include change management, organisational culture, employer branding, digital transformation, user experience design and digital marketing.

This has enabled her to collaborate with numerous institutions and companies, supporting their growth – including Aktan Polska, Crédit Agricole, Michelin, Capgemini, the Tatra National Park, Kraków City Hall and the Marshal’s Office of the Małopolska Region. Her educational background in the area of the humanities led to her interest in Human Centered Design methodologies for developing solutions that bring real value to entire ecosystems.

Grzegorz Grabowski Operations Director tel:. 12 354 25 00

Graduate of the AGH University of Science and Technology. He has been working with the KBF since 2002. In that time, he has worked on creating many new KBF projects from scratch. He is responsible for coordinating the planning and accounting of the KBF budget.

He deals with studies and analyses concerning all aspects of the institution’s functioning. He supervises internal financial and legal processes of the KBF, as well as obtaining external funding. He controls the internal office service and issues related to human resources management.

Agnieszka Ziętara Executive Director tel:. tel:. 12 354 25 00

Graduate from the Kraków University of Economics specialising in Business Management. She received the Master of Business Administration in Public Management diploma from the university’s Kraków Business School and the Małopolska School of Public Administration. She has over 20 years of experience in risk management and adjusting insurance cover to the requirements of corporate clients, including infrastructure projects.

Michael Łyczek Deputy Director for Programming tel:. tel:. 12 354 25 00

Cultural manager, originator and coordinator of artistic and educational projects. Associated with the Kraków Festival Office since 2017. He is responsible for setting the course of the events organised by the Office, as well as building local and international partnerships.


Graduate of European Studies at the Jagiellonian University in Krakow, as well as Erasmus scholarship programme participant at the University of Vienna. Former intern at the Permanent Mission of the Republic of Poland to the United Nations Office and the International Organizations in Vienna. Together with his choir, he has performed in numerous countries around Europe, as well as in China.

Magdalena Pławecka Acting Deputy Marketing Director tel:. 12 354 25 00

Manager with 15 years of experience in the retail sector. She has worked in marketing, sales and visual merchandising in many countries in Central and Eastern Europe and Asia. Graduate from the University School of Physical Education in Kraków.

Manages the Marketing Department of KBF, responsible for promotion, communication and image of brands from the areas of culture, tourism and business. Responsible for KBF’s marketing strategy and art direction. Among her tasks is coordination of outdoor promotional campaigns, as well as press, radio, TV and Internet. She works with sponsors and commercial partners. She coordinates the publishing activities of KBF, including the cultural monthly Karnet, as well as numerous programme and book publications.

Robert Piaskowski Programming Advisor tel:. 12 354 25 00

Graduate of Polish Philology and Sociology at Jagiellonian University and Universitè d’Aix Marseille in Aix-en-Provence, cultural diplomacy at Collegium Civitas in Warsaw, scholarship holder of the “Promoting Social Change through Arts” programme at the U.S. Department of State. One of the founders and first presidents of the Pro Musica Mundi Association, recipient of the Chevalier medal of the Ordre des Arts et des Lettres of the French Republic, named Cracovian of the Year 2013 in a Dziennik Polski plebiscite.

From 2008 to 2019 Deputy Director for Programming. Since January 2019, he has been the Social Advisor to the Mayor of the City of Krakow for cooperation with international organisations in the field of cultural heritage of Krakow, and as of April 2019, he remains as a Member of the Board of the KBF in the position of Programming Advisor.

Agnieszka Kilian Acting Head Accountant tel:. tel:. 12 354 25 00

Graduate from the Jagiellonian University with 16 years of professional experience in the FMCG industry specialising in accounting, finance and internal audits. Working at KBF since 2019, she has been serving as Acting Head Accountant since April 2022.

Katarzyna Jakubowiak Spokesperson for the KBF tel:. +48 501 238 501

Katarzyna Jakubowiak is a graduate from the Faculty of Polish Studies at the Jagiellonian University. Cultural manager and literary scholar working with KBF since 2019. Co-founder of literary and educational projects of the UNESCO Kraków City of Literature programme such as the nationwide campaign Read PL, programmes supporting authors and publishers, the reading initiative “Superpower of Books” and the cycle of children’s workshops “Literary Moments at the Potocki Palace”. She has been involved with Kraków’s cultural institutions as director of a chain of museum bookshops. She is an avid reader, she likes people, and she believes that culture must be available to all.

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