For 20 years, we have been working with partners and sponsors, doing our part in carrying out the largest sponsorship campaigns in Poland in the field of culture.
At the KBF, we are convinced that business and culture are inextricably intertwined. Modern, aware and conscious companies increasingly focus on supporting initiatives related to broadly understood culture at the stage of creating their marketing strategies. They have a sense of social responsibility and believe in the culture-forming role of businesses.
Culture sets new directions for thinking, makes us reflect and, like no other area of life, serves as a universal response to the need for community. Thanks to the fact that it is open to dialogue with collective emotions, it brings the audiences together during prestigious festivals, concerts and exhibition openings. A partnership based on the involvement of brands in the creation of cultural events is not only about consciously managing a modern company and building its positive image in the community. It is also about believing that we can do more together, and that we have something to do, that we all share responsibility for a better tomorrow.
That is why we put such a strong emphasis on integrating cultural and business circles, as well as building partnerships based on mutual understanding of our respective needs. At the KBF, these objectives are pursued by the Business Cooperation Department, which is responsible for a number of activities related to cooperation in the field of culture and business, such as sponsorship, advertising or promotional activities.
WE KNOW OUR STUFF
Organised on a regular basis, large-scale and world-renowned events with strong, recognisable festival brands and our audiences, whom we know well. Do you want to reach a specific target group with your product? Do you want a measurable AVE and proven effectiveness in attracting new customers? With more than 20 years of experience in organising large-scale cultural events, we know our stuff – that's why we know how to respond to your company's advertising needs.
Exclusive character of our events, demanding and wealthy audiences. If you want to build the image of a premium brand and involvement in culture is not a matter of taste, but an unquestionable element of your company’s identity, it is essential that you let us know about it. The uniqueness of our experience and attention to results will make us highlight the features of your brand that you care about the most.
WE ARE OPEN
The popular and widely available open-air events are something we do all the time. They attract large, diverse audiences and build a sense of community. They offer the greatest exhibition and commercial potential. It is a great opportunity for direct contact between the audience and the brand and a guarantee of rich media coverage that will ensure an outstanding reach of your promotional activities.
SPENDING TIME TOGETHER
We organise picnics, rediscover the city and spend our free time in an active manner. We are smart about recreation – we are also smart about promoting your brand. We are building an intergenerational, local community, while educating people and promoting a healthy lifestyle. If you believe that these values are important for your brand, let's spend this time together.
WE SHOWCASE KRAKOW
We also reach out to those who are in Krakow only for a while, but for this this brief moment they become residents of our city. We will help you make good use of this time – mass events and smaller opportunities, which are attractive for the tourism industry, as well as our network of information points guarantee direct contact with your target group. The numbers don’t lie – more than 400,000 tourists take advantage of our cultural offer every year.
WE'RE AT THE HEART OF EVERYTHING
We are aware of the fact that the location of the event affects the perception of your brand. That is why we offer cooperation in a variety of spaces – we organise small and intimate events in exclusive spaces, we present events in the very heart of the city, we focus on unique interiors. Choosing the best surroundings for your promotional activities highlights your image, deepens relations with potential customers and builds positive associations. A unique showcase in a prestigious location or a public relaxation zone – thanks to us you will always be at the heart of everything.
WE BUILD RELATIONSHIPS
We believe that business partnerships are far more than exchanging services. We offer opportunities to build relationships and share our know-how, we create intimate, exclusive spaces for exchanging experiences. If networking is the key to successful business partnerships, you will find what you are looking for behind this door.
WE THINK OF EVERYONE
If your brand is focused on developing corporate social responsibility, think about culture. Our broad communications, great opportunities for getting your staff involved, broadening the group of recipients of your company’s activities let you take matters into your own hands. Culture has many names and all the events we organise are environmentally friendly. We develop a cultural offer addressed to seniors and open to people with disabilities. Let’s take care of Krakow for everyone – together !