The event was first held in 2017 as part of the celebrations of the 20th anniversary of the KBF. The conference is entirely dedicated to culture, its social contexts and business frameworks. Since the goal is to exchange experiences and ideas, the participant spend time analysing and discussing various aspects of events, their organisation and far-reaching cultural strategies and their impact on the economy. We have created this event for Cracovian professionals, but there is also space for audiences and internet users to participate in discussions and pose questions. Live streams of events on Facebook and YouTube encourage further active participation.